Our Story

Message from the General Managing Partner

Seed South Capital is an organization built for the times, today’s societal demands call for pragmatic solutions to address the widespread economic inequality. We cannot and should not admire the problem anymore.

We invest in early-stage companies, transforming these into B-BBEE compliant business enterprises, forging a new class of youthful entrepreneurs.

We take a hurried approach to patient investing. Solving inequality means building businesses, not simply buying and selling companies. 

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Seed South Capital's goal is to activate, educate and empower entrepreneurs through early-stage investment.


We have set up our fund to invest in exceptional South African startups, which champion African ingenuity, culture and innovation.

Covering a real mix of industries, technology-driven innovation and authentic African ventures, our fund fills the gap between seed investment and follow-on investment rounds.

We are connectors. We help South African entrepreneurs cross the first investment hurdle, while also offering investors access to previously untapped opportunities.

Home-grown approach

We know that a ‘copy and paste’ of other global investment approaches doesn’t work for South Africa. Our home-grown approach combines local expertise and understanding of local challenges with global advisory to drive growth for our early-stage entrepreneurs.  

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